Amazon #SeasonOfSmiles

Author: TAPS

Amazon SmileThis holiday season, Amazon will be sharing inspirational charity stories with millions of Facebook followers. Starting November 20, TAPS invites you to participate in the #SeasonOfSmiles social media campaign by sharing your best TAPS stories.  Your story might illustrate how AmazonSmile donations are helping to provide hope and healing to families just like yours who are grieving the loss of a military hero and especially feeling their absence during the holidays. 

Your authentic, heartfelt personal story will inspire others to give and help TAPS supporters better understand the life-changing year-round work TAPS does. 

Amazon will review all charity posts between Nov. 28 and Dec. 31 and will share one charity story per day on Amazon’s Facebook page

Military mentors

All you have to do is post on Facebook or Twitter and include the campaign hashtag, #SeasonOfSmiles, and remind supporters that they can help support your organization by linking to in your post. 

You can post as many stories as you want on whichever social media channels you prefer such as Facebook, Twitter or Instagram.  Amazon will select stories using the following criteria: 

  • Stories are positive and emotionally compelling
  • Stories mention how AmazonSmile donations are helping TAPS
  • Posts are visually compelling with photos or video
  • Posts include the campaign hashtag #SeasonOfSmiles
  • Posts include the unique TAPS AmazonSmile link: 


We are excited to read the stories you share this holiday season. Thank you for considering participation in the Amazon #SeasonOfSmiles promotion to benefit TAPS. 

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